Leadership

To be a writer is to be a leader, and to be a leader you have to have followers.  Everyone has their own ideas, but not all ideas are created equal.  When you consider leadership, consider conflict resolution.

To be a persuasive writer you have to learn to be a diplomat.  To convince anyone of anything you have to beguile them with your charm.  Or at least write clear sentences and meaningful paragraphs. (Perhaps paragraphs are passé.... Think PowerPoint^® bullet points.)

Write it down and they'll read it.  Lead and they shall follow.